The Hair Repair Dream Team: Next-Gen Ingredients Are Here

'Hair is under constant attack from everything your body is exposed to—sun, pollution, diet, sleep and stress,' says Fabrice Guillemard, director of marketing for beauty and care at DSM-Firmenich.
"Hair is under constant attack from everything your body is exposed to—sun, pollution, diet, sleep and stress," says Fabrice Guillemard, director of marketing for beauty and care at DSM-Firmenich.
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Consumers are increasingly seeking innovative solutions to combat hair damage from heat, chemicals, UV and environmental stressors. This demand is driving new advancements in ingredient technology, with a focus on deep repair, strengthening and overall scalp health. Leading the charge are new offerings like DSM-Firmenich's Bond Aid with OXY 229 CB, Active Concepts' AC Curezyme and Primient Covation's microbiome-friendly Zemea propanediol, all designed to restore hair's integrity and vitality from root to tip.

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