LipoTrue launched two new active ingredients during in-cosmetics Asia 2025, reflecting advancements in biotechnology and sustainability for holistic hair care and eye area anti-aging.
Keraduo Vegan Holistic Hair Care Complex
Keraduo (INCI: Water (Aqua) (and) 1,2-Hexanediol (and) Arginine/Lysine Polypeptide) is described as a biomimetic tandem fusion protein made from a fragment of keratin 31 and collagen XVII. It is produced using Wild Plants as Biofactories technology and grown in vertical farming systems.
The keratin 31 fragment is said to repair, protect and reduce cuticle porosity, while collagen XVII anchors the root and helps to preserve stem cell longevity. This combination is designed to strengthen hair follicles and fibers from root to tip, reduce brittleness and frizz, and increase volume, softness and detangling capability. The result is hair that is stronger, healthier and more resilient, per the company.
OQilora TCM-inspired Eye Area Rejuvenation
OQilora (INCI: Glycerin (and) Water (Aqua) (and) Astragalus Membranaceus Root Extract (and) Maltodextrin (and) Passiflora Incarnata Extract) reportedly combines principles from Traditional Chinese Medicine and current scientific knowledge to address the eye contour area. It draws on Astragalus root, a symbol of Qi (chi) known for vitality and resilience, and Passiflora flower, recognized for its calming effects.
According to the company, this ingredient is formulated to stimulate mitochondrial ATP synthesis and support GABA receptor activation, which may relax micro-contractions, reduce expression lines and encourage collagen production. Observed effects include diminished dark circles, reduced puffiness and decreased appearance of early wrinkles, helping to rejuvenate the skin around the eyes and deliver effects similar to red-light therapy.
These innovations highlight LipoTrue's dedication to blending science, nature and performance in cosmetic advancements.
