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Type: News

Section: Formulas/Products > Color Cosmetics

ĀTHR Beauty’s new Desert Rose: Lip and Cheek Oil Stain doesn’t have the drying side effects of a conventional stain, according to the company.

ĀTHR Beauty to Launch Desert Rose: Lip and Cheek Oil Stain

ĀTHR Beauty’s new Desert Rose: Lip and Cheek Oil Stain dries down to a buildable stain without the drying side effects of a conventional stain, according to the clean beauty brand.

The IRL Filter Foundation features a comfortable, breathable formula that delivers a soft matte finish.

Makeup Revolution Releases IRL Filter Foundation

Makeup Revolution launched its IRL Filter Foundation and a complementary marketing campaign to help consumers build confidence and refrain from using filters on social media.

Powered by active levels of horse chestnut flower, the eye tint is said to visibly smooth and firm delicate skin with every wear.

ILIA Debuts Liquid Powder Matte Eye Tint

According to the brand, the product sets to a crease-resistant finish, swipes on and blends effortlessly, with no tools needed.

“e.l.f. was an early adopter in beauty on Twitch,” said Patrick O’Keefe, vice president of integrated marketing communications at e.l.f. Beauty. “We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”

e.l.f. Cosmetics Launches Game Up Collection

Each Game Up product contains a secret code that can be redeemed for bonus points, gift cards and more.

Each shade of Bossy Gloss is said to have a sheer, lightweight, non-sticky, creamy texture.

Bossy Cosmetics Launches Bossy Gloss Collection

The lip gloss is enriched with Sederma's Maxi-Lip, a compound known for its volumizing and moisturizing effect, according to the brand.

Ceravitae is formulated in all of Oxygenetix's products such as its foundations, concealer and moisturizers, which also help target acne.

Oxygenetix Encourages Skin to Breathe with Ceravitae Complex

Ceravitae is Oxygenetix's patented ingredient derived from Saccharomyces lysate, a yeast compound with pro-healing properties. Ceravitae is said to promote oxygen uptake to skin cells, which in turn accelerates tissue growth.

While in virgin hair, the colorant produced no effects, in bleached hair, the natural colorant produced a red-blonde color at 8%.

Red Dragon Fruit Skin Expands Natural Hair Dye Palette

Research published in Archives of The Medicine and Case Reports explored the potential of red dragon fruit (Hylocereus polyrizhus) skin waste upcycled from food production as a natural hair dye.

The Rowan Color Kit consists of three bright colors: Heavy Petting Pink, Tailwag Teal and Pawsitively Purple.

Rowan Launches Clean Color Collection for Dogs

The Rowan Color Kit for dogs features three washable, non-staining color sticks and Rowan's luminous Coat Shimmer.

The substitution of synthetic waxes with naturals has brought with it problems in terms of product stability, lipstick solidity, sweating, incompatibilities and oxidation.

Natural vs. Synthetic Lipstick Waxes Face Off in Chanel Study

The substitution of synthetic waxes with naturals brings with it problems in terms of product stability, lipstick solidity, sweating, and more. This study sought substitutes and mixtures thereof that did not impact these properties.

A still of Makeup Re-Wined from the Liah Yoo's YouTube video explaining the new product.

KraveBeauty Launching Upcycled Makeup Re-Wined Cleanser

The brand has partnered with a grapeseed oil supplier that uses upcycled grapes from the wine industry.

The Lash Princess Liner vegan formula glides on and stays on, delivering intense, long-lasting color and a smudge-proof finish.

Essence Cosmetics Adds Eyeliner to Lash Princess Range

The Lash Princess Liner vegan formula glides on and stays on, delivering intense, long-lasting color and a smudge-proof finish.

Schwan Cosmetics Core is available in five different shades that combine aquatic hues with greens and brown in a pearly or metallic finish.

Schwan Cosmetics Launches Core Eyeliner and Kajal

Core Eyeliner and Kajal are available in five different shades that combine aquatic hues with greens and brown in a pearly or metallic finish.

The Social Renaissance Kit concept was developed to promote the idea that makeup can serve both cosmetic and skin care benefits.

Active Concepts Creates Makeup for 'Social Renaissance'

The Social Renaissance Kit concept was developed to promote the idea that makeup can serve both cosmetic and skin care benefits.

The Fresh Flex Concealer comes in 16 shades that range from fair to deep skin types.

Honest Launches Fresh Flex Concealer

The Fresh Flex Concealer provides coverage and nourishes skin in 16 shades that range from fair to deep skin types.

Antaron soja glyceride enables the creation of more natural sun care creams, lotions, gels and color cosmetics.

Ashland's Antaron Soja Glyceride Boosts Naturality in Sun Care

Antaron soja glyceride enables the creation of more natural sun care creams, lotions, gels and color cosmetics.

Fluffmatte is a weightless modern matte lipstick formulated to provide instant, high-impact color and an airy, powdery light finish.

Sunnies Now Available in United States

The U.S. launch includes Sunnies Face Fluffmatte lipstick in 15 shades and in two curated sets of shades.

The mascara is said to deliver 36 hours of wear with conditioning volume and length.

Rimmel London's First Clean and Vegan Mascara

The mascara is part of Rimmel's Kind & Free brand, which aims to expand access to clean products to everyone.

Pictured: Natasha Denona's Biba Eyeshadow All Natural Palette

Label Challenge Answer: Natasha Denona's Biba Eyeshadow All Natural Palette

Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.

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