Following this forecasted trend, Active Concepts has created its Social Renaissance Kit. The concept refers to “a revival of pre-pandemic social outings and celebrations, [and] incites the transition from social distancing into the socializing season."
The kit features six formulations to get consumers ready for a night out with:
- Lip and cheek stain;
- Brow gel; and
- Scented balm.
The formulations are said to provide the benefits of both customization and solutions to meet their specific beauty concerns.