Rare Beauty x Tajín Launch Spicy Cheek & Lip Set Collaboration

Launching on August 21, 2025, the Rare Beauty x Tajín Cheek & Lip Set includes two full-sized products in Tajín-inspired shades blending spice and vibrancy.
Launching on August 21, 2025, the Rare Beauty x Tajín Cheek & Lip Set includes two full-sized products in Tajín-inspired shades blending spice and vibrancy.
Rare Beauty

'This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together,' said Rare Beauty founder Selena Gomez."This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together," said Rare Beauty founder Selena Gomez.Rare BeautyRare Beauty is elevating the gourmand beauty trend with a cheek and lip set inspired by the bold, zesty flavors of Tajín, the iconic seasoning brand. Launching on August 21, 2025, the Rare Beauty x Tajín Cheek & Lip Set includes two full-sized products in Tajín-inspired shades blending spice and vibrancy.

What’s in the set?

  • Soft Pinch Liquid Blush in Chamoy: A deep red-brown shade that delivers a spicy, radiant flush of color.
  • Positive Light Luminizing Lip Gloss in Clásico: A rich terracotta gloss with copper and gold shimmer for a glass-like shine.

Key product details:

  • Price: $30
  • Availability: Launches August 21st, exclusively on Sephora.com and RareBeauty.com (while supplies last).
  • 100% cruelty-free, vegan, paraben-free, dermatologist tested and suitable for sensitive skin.

This collaboration also supports important causes. Rare Beauty is donating to Tajín’s initiative with the National School of Ceramics in Mexico and The Rare Impact Fund, which expands access to mental health services for young people.

"This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together," said Rare Beauty founder Selena Gomez. "Just like Tajín, these shades bring boldness, warmth, and a spark of joy to every occasion."

"As a brand that celebrates the uniqueness of our fans, we're thrilled to see Tajín's signature colors, and the joy of sharing, come to life in such a fresh and unexpected way," said Luis Alfaro, head of marketing for Tajín USA. "This collaboration with Rare Beauty goes beyond colors. It's about the values we share: confidence, authenticity, creativity, joy, and the power of bringing people together. It's our way of inspiring fans to express themselves boldly and freely. Just like we say: My Way to Tajín It."

 

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