Ilia Beauty debuts its Liquid Powder Matte Eye Tint, a clean, cream-to-powder eye color available in eight nature-inspired shades. According to the brand, the product sets to a crease-resistant finish, swipes on and blends effortlessly, with no tools needed.
Since the water-based formula dries down in 5 sec, it is recommended to apply the product to one eye at a time. Three techniques are suggested for users to achieve different looks.
1. Subtle Wash: Dab eye tint directly from the doe foot applicator onto the eye lid. Blend out with a finger for a diffused look.
2. Medium-wattage Wash: Swipe one side of the doe foot directly onto lid, then blend with a finger for a deeper dose of color.
3. Bold Pop: Use a shadow brush to apply a more generous dollop of eye tint to the eyelid, blending out for maximum payoff.
Powered by active levels of horse chestnut flower, the eye tint is said to visibly smooth and firm delicate skin with every wear. Similar to the brand's Liquid Powder Chromatic Eye Tint, this product's base formula remains the same but has a matte finish with more earthy pops of color; the former has chromatic and metallic finishes and more neutral tones.
Ilia's Liquid Powder Matte Eye Tint is available for US $28.00 on iliabeauty.com and sephora.com; the product is promoted as cruelty-free, fragrance-free, formulated without gluten, oil-free, silicone-free and vegan.
Ingredients (Warm Terracotta): Aqua/Water/Eau, Mica, Glycerin, Silica, Galactoarabinan, Pentylene Glycol, Glyceryl Caprylate, Fructose, Cellulose, Kaolin, **Aesculus Hippocastanum (Horse Chestnut) Extract, Honokiol, Tin Oxide, Potassium Sorbate, Citric Acid. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77007 (Ultramarines).
**Based on claims and efficacy research, this ingredient is present at an active level, meaning the ingredient is included at or above the percentage necessary to benefit the skin. Percentage necessary to be considered “active” varies based on ingredient and is confirmed by our formulators.