Research | Cosmetics & Toiletries

Women are embracing beauty rituals like skin care, makeup and fragrance to foster a sense of calm, positivity and authenticity.

Emotional Well-being is the New Face of Beauty, Oriflame Global Report Reveals

New research commissioned by Oriflame shows women worldwide see beauty routines as essential for self-confidence and mental wellness, not just appearance.

Beauty sales gains are being led by a 2% jump in shopping trips and an 8% rise in spend per visit. Units are also up 2.6%.

Beauty is Booming: 4 Takeaways from NielsenIQ's 'State of Beauty 2025' Report

While a product’s ability to deliver multi-use benefits is important to 18% of women, only 9% of male respondents found multi-use to be important.

What Women (and Men) Really Want from Their Facial and Body Skin Care Products

Sixty-six percent of women would be very likely to try a product that claimed to improve their scalp health in a new way (with 25% saying they would be somewhat likely).

What Consumers Want from Scalp Care: New Data

From microbiome support to longevity-promoting care to exosome-based serums, consumers are eager for new, effective solutions.

Instead of aiming to reverse aging—although regenerative solutions are making strides in that area—slow aging prioritizes building resilience and delaying age-related issues.

The Longevity Race to Slow Aging

Emerging ingredient technologies are building resilience for lifelong wellness and beauty.

Beautiful Ethnic Woman Young Glowing Skin Adobe Stock 334680118

Expert Opinions on Skin Radiance and Luminosity: Even Tone, Pro-longevity, Retinol Alternatives, Cell Renewal and More

Skin glow and radiance products are experiencing significant growth, driven by demand for luminous, healthy-looking skin. Here, we share expert insights and examine trends, formulating strategies, emerging innovations shaping this projected $714 m sector.

The Science Behind Natural Shine: MultiMoist CLR™ in Hair Care

The Science Behind Natural Shine: MultiMoist CLR™ in Hair Care

From skinification to glass hair, today’s hair care trends demand both natural origin and high performance. MultiMoist CLR™ delivers measurable protection, shine, and resilience—proving that nature and science can go hand in hand.

Pterostilbene, a natural compound found in blueberries and grapes, could be the next superstar of anti-aging skin care.

Is Pterostilbene the New Resveratrol?

Pterostilbene, a stable and bioavailable alternative to resveratrol, is redefining anti-aging skin care. A 28-day trial revealed its ability to boost elasticity, reduce wrinkles and enhance collagen, positioning it to become the next skin care superstar.

Revolution Baking Powder (shown in Banana)

Makeup Setting Product Spotlight: Revolution Loose Baking Powder

The market for makeup "baking" or setting is projected to rise at a CAGR of 5.8% through 2028 (from US $2.3 billion in 2023), per Accio. Trends include talc-free formulas, among others. Revolution's Loose Baking Powder provides an example.

Lab Rat In Petri Dish Held By Blue Gloved Hands Adobe Stock 244461667

Urgent Action Demanded: Ahead of CPR Revisions, MEPs Rally to Secure EU’s Animal Testing Ban for Cosmetics

The organization is concerned that a misalignment between the CPR and REACH regulations is weakening the cosmetics animal testing ban.

One in four women aged 35–65 feel misrepresented by the beauty industry

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

ChatGPT has a small but growing role in generating product recommendations and beauty routines.

ChatGPT: The New Beauty Guru?

New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.

People Climbing Mountain Together Bright Purple And Orange Sunset Adobe Stock 363563655

Does Your Product Belong Among the C&T Allē Award Elites? Enter the 2026 Program to Find Out

The C&T Allē Awards have a long history of recognizing excellence across the cosmetic landscape. Does your innovation have what it takes to join them? Enter now to find out.

Image by 9parusnikov at Adobe Stock

Rising to the Occasion: What it Means to Win a C&T Allē Award — Earn Your Standing Ovation in 2026

"We are profoundly grateful to the C&T team for acknowledging our efforts, which motivates us to persist in pushing boundaries and revolutionizing the cosmetics industry."