K-beauty: Eastern Ritual vs. Western Pace, Adopting a Mindset


K-beauty, an umbrella term for South Korean beauty, emerged as a trend in 2016. It gained popularity, particularly in the United States, for its focus on skin luminosity, hydration and reduced pigmentation. K-beauty regimens involve a series of steps including cleansing rituals with both oil- and water-based products, sheet masks, essences, serums, lotions and high SPF sunscreens.

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