Spate has released its "TikTok Skincare Trends" report highlighting the top trends, as well as the top standout skin care brands on the platform.
Standout Trends by Month-over-Month Growth
- Wrinkle Patch (+236.0%)
- Face Mist (+178.1%)
- Micellar Water (+97.3%)
- Spot Treatment (+74.6%)
- Lip Scrub (+72.8%)
- Face Wash (+65.7%)
- Face Lift Tape (+36.5%)
- Skin Cycling (+34.1%)
- Hyperpigmentation Treatment (+32.4%)
- Lip Mask (+28.6%)
Highlight: Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.
Niche Trends
- Silicone Patch (+727.2%)
- Eczema Cream (+597.4%)
- Rose Water Toner (+375.6%)
- Makeup Wipes (+285.5%)
- Tca Peel (+199.8%)
- Blemish Spot Treatment (+193.2%)
- Jelly Cleanser (+164.1%)
- Skin Icing (+147.9%)
- Melasma Cream (+144.9%)
- Rose Water Spray (+114.8%)
Highlight: Alongside rose water spray, consumers are viewing concerns like dry skin and acne. Hydration is the top-viewed benefit hashtag, therefore showing a tie between rosewater and consumers' perception of hydration.
Standout Brands by Month-over-Month Growth
- Elizabeth Arden (+3,312.6%)
- Hanacure (+3,185.9%)
- Skinfix (+761.8%)
- Tatcha (+662.7%)
- Youth To The People (+520.7%)
- Rhode Skin (+393.2%)
- Caudalie (+277.5%)
- Musely (+215.1%)
- Medicube (+208.9%)
- First Aid Beauty (+194.0%)
Highlight: Consumers are looking to Skinfix for support with skin barrier, acne and dry skin.
Niche Brands by Month-over-Month Growth
- Skin Inc Supplement Bar (+1,553.4%)
- Tropic Skincare (+1,229.3%)
- Esmi Skin Minerals (+872.1%)
- Alpyn Beauty (+737.6%)
- Kora Organics (+559.5%)
- Algenist (+363.4%)
- Glowbiotics (+322.7%)
- Farmacy (+309.3%)
- Vintner's Daughter (+307.6%)
- Liz Earle (+274.1%)
Highlight: With Alypn Beauty, consumers are searching hashtags that emphasize fighting blemishes and texture. They are also prioritizing routines and self-care alongside this brand.
