Growth in At-home Beauty Devices to Continue

Inspired by professional skin care technologies, e.g., lasers and wearable mask devices, the at-home beauty device market grew by nearly 14% in 2014, according to Kline & Company, in its "Beauty Devices: Global Market Analysis and Opportunities" report.

While cleansing was the fastest growing skin care concern in Europe, China and South Korea, anti-aging devices added vitality to the U.S. market. The at‐home beauty device market is expected to record a healthy growth of 11% each year during the forecast period ending in 2017—which, according to Kline, will be driven by the hair removal segment.

"With price points at two ends of the spectrum, from under $30 to over $500, new companies jumping on the beauty devices bandwagon, and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufact­urers," said Karen Doskow, director at Kline's Consumer Products Practice, in the report. "With a wider range of prices and product choices, it has also become much more accessible to a larger consumer base."

More in Consumers/Market