Editor's Note: Evidence Drives the Next Era of Beauty

Innovation in beauty is thriving at the intersection of science, consumer demand and creative problem-solving — and this issue captures that energy under a common theme: measurable results. Whether substantiating repair claims, validating wellness effects or preparing for regulatory shifts, evidence is directing the next era of beauty.

In hair, for example, repair, conditioning and bonding dominate labels and consumer expectations. But what do these claims really mean and how are they proven? Aral explores the evolving language of hair care, the tests behind it and how consumer perception aligns with the science. In connection, Chavan, et al., take frizz control a step further, presenting a frizz ratio concept and connecting it to humidity, moisture sorption and hair porosity to quantify a problem often explained only anecdotally.

Skin remains the other powerhouse of innovation. Radiance and glow products are advancing market growth, with global body luminizers projected to rise from US $415 million in 2025 to $714 million by 2035.¹ Our Expert Opinions piece describes approaches to even tone and skin longevity, retinol alternatives and cell renewal — strategies that speak directly to consumer demand for luminous, healthy-looking skin.

Also reinforcing skin health are ingredients like PDRN (polydeoxyribonucleotide), which has quickly moved from medical uses to mainstream beauty. Its appeal is reflected in the numbers: the global PDRN skin care market is forecast to grow from $321 million in 2025 to $811 million by 2035.² Experts help us unpack why this DNA-based solution appeals to consumers and what makes it effective. And, in Formulating Forum, Deola and Lionetti consider antioxidants for acne-prone skin, highlighting compounds like vitamins C, E and niacinamide to reduce oxidative stress and redness.

Continuing the theme of validation, in the nutricosmetics space, Knaggs and Holley turn to carotenoids for skin wellness — and Raman spectroscopy as a non-invasive way to measure their levels in skin, giving brands tangible data to support their claims. 

Finally, in her U.S. Regulatory Update, Yarussi-King gives us a crystal ball for brands to anticipate EU ingredient bans and prepare reformulations before compliance becomes a scramble.

Together, these stories spotlight a future where beauty is radiant, restorative and rigorously measured. Today’s beauty consumers demand proof, making evidence and measurable results just as important as innovation itself. 

We invite you to explore these insights — and to imagine how evidence-driven innovation can shape your own work.

References

1. https://www.futuremarketinsights.com/reports/body-luminizer-market

2. https://www.futuremarketinsights.com/reports/pdrn-skincare-market