In a blog post by Mintel's NPD analyst Larissa Jensen, she observes that a friend with deep, rich brown skin has been desperate to find a BB or CC cream in her skin tone. "With the rapid growth of various ethnic groups, the complexion of [America] has become more diverse," wrote Jensen.
Prestige beauty has been taking steps to keep up with this trend. The shade range of new prestige foundations introduced between 2008 and 2011 averaged only seven, but in 2012, the average jumped to 10, due in part to one foundation introduced with 28 shades that year.
“Hopefully 'alphabet' creams [i.e., BB, CC, DD,] are not too far behind in discovering that they too need to grow their collection of shades to reach a wider audience," wrote Jensen.