The world of spas and wellness is changing. The future direction, identified by Global Wellness Summit experts, highlights new trends in this growing $3.7 trillion wellness industry. These include calming concepts such as silence, traditional bathing and holistic perceptions of beauty, along with the reinvention of mental well-being as an innovative—and often spectacular and experience-driven—twist into the 21st century of hotels, retreats and spas.
![“Consumers …[expect products to be] innovative, effective, long-lasting, sensitive skin friendly and [to protect] the skin from external aggressors.'](https://img.cosmeticsandtoiletries.com/files/base/allured/all/image/2023/08/CT2309_Expert_Opinions_compromised_skin_AdobeStock_257758925.64d10a4a18b26.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=34%2C119%2C1966%2C1106&w=340)
