Make Your Claims Bulletproof: Let Science Serve as Your Vest

Apr 28th, 2016
Robert Ross-Fichtner, MSc, and Claire Robichaud, Focal Point Research Inc., Mississauga, Ontario, Canada

Scientists spend years mastering the tools of their trade, whether they’re biology, chemistry or physics; or laboratory techniques and instrumentation. During our years of study and practice, only rarely does the subject of honesty enter into our discussions.

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