Keeping Cosmeceuticals Cosmetic

According to market research, baby boomers’ unprecedented purchasing power, coupled with a youth-dominated cultural shift and modern technological advancements, have fueled a rapidly growing US antiaging industry that exceeded US$45.5 billion in 2004, $7.7 billion of which was spent on appearance products alone.1 Another report anticipated sales of cosmeceuticals in the United States to grow to more than $16 billion by 2010.

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