Why We Will Never Be Free From “Free-From” Claims

Jul 8th, 2016

Robert Ross-Fichtner and Claire Robichaud, Focal Point Research, Inc., Mississauga, Ontario, Canada

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Many of us who work in the industry were shocked when “free-from” ingredient claims appeared more than 10 years ago. It was offensive to our understanding of the safety of cosmetic products. We felt they besmirched the reputation of safe and useful ingredients we had trusted for years.

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