Tanning and Whitening Can Be Risky Business


In Western countries, tanned skinned is often seen as a status symbol. People perceive those who are tanned as having the luxury of leisure time to bask in the sun, relax and socialize.1 Some celebrities exhibit this “healthy glow” all year round, influencing consumers to tan their skin. However, this can silence the message to wear sun protection to avoid the adverse effects of UV radiation.

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