Formulas lose popularity over time as new and exciting ingredients come to light. This is common practice in most industries: newer models of T.Vs, updated computers with better hardware etc. The cosmetics industry is no exception when it comes to obsoletion.
Yet the industry does have an advantage above others — cosmetic products are less likely to become obsolete. A formula can still be exceptional without the latest ingredients and can offer unique benefits that other formulas do not.
This mader us wonder:
How Often do You Revisit and Reformulate Existing Products to Meet Changing Market Demands?
35% of you said Regularly, 52% of you said Occasionally and 13% of you said Rarely/Never.
Check back on Tuesday for another 1-click poll!