Social media has developed into a massive marketing tool and allowed brands to pursue a form of self advertisement. The versatility and ability to grow a following has created a necessity to develop a presence on social platforms.
The beauty space itself is one of the largest topics in media and offers many avenues for companies to grow. Not only do these platforms expand the market, but they also set trends and encourage innovation through communication.
Moreover, the upcoming Beauty Accelerate event will discuss how influencers effect skin care with Zoe Diana Draelos, M.D., clinical and research dermatologist, Dermatology Consulting Services. The session will delve into trends such as slugging/flooding, cycling, dopamine beauty, retinol sandwiching, reverse skin care, skin-deep health, microbiome care/immunity and more. With so many trends coming to fruition from influencers and platforms like Instagram and TikTok, we wondered:
Do You Follow and/or Engage on Social Media Platforms for Work-related Purposes?
87% of you answered Yes, while 13% of you answered No.
Join us on Tuesday for our weekly 1-click Poll!
