In her new role, she will be leading key initiatives to drive growth and expansion in line with the company’s new and evolving business model to become a global, full-service supplier with local support.
In addition, Adams will strengthen the company’s leadership in sustainable solutions, helping brands to build beauty with purpose.
Maria Marshall was appointed as WWP Beauty’s general manager of North America replacing James Farley. In her new role, she will lead and drive sales and strategic growth for the North American region.
Farley will be moving into a new role as EVP of business development, where he will identify and support the implementation of strategic growth initiatives for WWP Beauty.
Jonathan Zhu, managing director, Bain Capital, said “We would like to congratulate Jennifer Adams and welcome her as WWP Beauty’s new CEO. We are confident that Jennifer’s notable strategic leadership approach and strong financial expertise will be invaluable to the future growth and success of the company. Additionally, we would like to acknowledge and thank Josh Kirschbaum for his significant contributions and service at WWP Beauty.”
Adams said, “I am thrilled with this new opportunity to lead the WWP Beauty team through this ever-evolving and dynamic beauty marketplace. We will strive to look for new and innovative ways to service our customers as a best-in-class provider.”