Inolex has launched a website focused on sourcing its sustainable ingredients and offering consumers an immersive digital experience of scientific ingredient expertise and market insights.
Among the features is a customized filter tool to match criteria for function, application, claims and more with the right Inolex ingredients. Product pages include requests for ingredient and prototype sampling and product data. The site also offers a direct download option for key documentation. Visitors can also request a one-on-one product consultation for more personalized service.
The Discover & Learn center on the website combines expert insights and inspiration on market-focused trends with science-focused content such as technical articles, research and white papers.
Lisa Gandolfi, VP of marketing, Inolex, says, “We are delivering in a clean, authentic way what we do best, which is providing sustainable ingredients that move the industry forward. Our new site equips our Beauty & Personal Care community with the technical know-how to source sustainable ingredients that meet their dynamic needs. At the same time, we’ve taken a thoughtful approach in creating a serene space for visitors to pause, explore and get inspired by who INOLEX is as a partner.”
Kevin Gallagher, Inolex board member, says, “The aspiration in designing this new website–to give customers confidence in making the right product selections that clearly align with their goals–is profound. In all aspects, from product selection to leadership in scientific, market and sustainability topics, this vision is realized throughout the site experience.”
Gandolfi continued, “We’ve built a memorable experience, both through how this new site makes you feel and through functionality that helps customers match their objectives with ingredient selection. Ultimately, we hope to empower customers with our ingredients and forge a personal connection through an approachable and productive digital journey.”