BASF will introduce its digital service, “Ingredients Revealed,” at in-cosmetics Global in Paris that enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards and labels.
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“Ingredients Revealed” is a part of BASF’s “Beyond Beauty” campaign, which drives the transition of the personal care industry to greater transparency and more sustainable and ecologically conscious solutions, per the company.
Users can browse BASF’s formulation database and manage their formulations, refine their ingredients collection and use the service as a digital lab.
A basic version with a limited number of formulations will be available in the free section of D’lite, BASF’s digital service platform. Subscribers to the premium version of D’lite will be able to use the new feature with full access to BASF’s database.
Aleksandra Pienczykowska, manager, digital customer channels EMEA at BASF care chemicals, commented: “With our new tool, we enable users to create or upload their own formulations and see changes happen instantly while customizing them. This way, they get real-time transparency on different criteria which significantly simplifies the development process for formulations,”
