Pout Leaves Cosmetics Industry

Pout, a British color cosmetics brand, it withdrawing from the makeup industry after only six years. Brand representatives have said that it was difficult for the small independent cosmetics brands to compete with large makeup companies.

The brand was founded in 2001 by Emily Cohen, Chantal Laren and Anna Singh. Earlier this year, Catterton Partners, a private equity firm, contributed an equity injection. Pout was bought earlier in 2007 by venture capital group Crysallis. Although the company was doing well in the UK and Europe, US sales reportedly were low.

The color cosmetics sector of Pout will be closing; however the fragrance, bath and body products will continue. The company's lip plumper, Pout Plump, was among its most successful makeup items. Pout  cosmetics will be available in select locations through the end of the year. For more information, visit www.pout.co.uk.

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