BASF Appoints DKSH For Colorant Expansion in Asia

DKSH and BTC Chemical Distribution (a subsidiary of BASF) will start a strategic collaboration to distribute BASF's personal care and household colorants in 14 Asian countries.

DKSH’s Business Unit Performance Materials has been appointed to provide market expansion services for BASF's product range of home and personal care colorants in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, ‎Myanmar, Philippines, Sri Lanka, Singapore, Thailand, Taiwan and Vietnam.

BASF offers a comprehensive line of colorants for the home and personal care industry. The cooperation includes the product lines Puricolor and Iragon.

DKSH Business Unit Performance Materials has been chosen as the exclusive market expansion services partner due to its comprehensive Pan-Asian coverage, through specialized teams in each countries and its broad range of services including eight innovation centers and six regulatory affairs centers.

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