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BASF Opens Skin and Hair Care Evaluation Salon in Nigeria

Contact Author Tony Scianna
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The salon will provide in-house product evaluations that will assist in developing products with relevance and consumer acceptance in the sub-Saharan African market.

BASF has opened the Care Evaluation Salon for hair and skin in Lagos, Nigeria.

Related: BASF Acquires Isobionics

The in-house facilities will enable the in vivo sensory and performance testing of ethnic skin and hair care formulations, helping to develop finished products with relevance to and consumer acceptance in the sub-Saharan African market. The salon and laboratory facility will also be open for collaboration with academic institutions on research topics in cosmetic science.

The Care Evaluation Salon is reportedly the first of its kind launched by a personal care ingredient supplier in Nigeria. It complements BASF’s Application Technology Laboratory, opened in February 2019.

Tosin Dania, technical manager for personal care, sub-Saharan Africa, says, “To develop successful formulations and ingredients for ethnic personal care products, a deep understanding of African consumers’ preferences and pain points, their skin and hair characteristics, as well as how ingredients affect them is indispensable. The BASF ‘Care Evaluation Salon’ combines market empathy, science excellence and formulation expertise, allowing us to share this understanding and benefit with our customers across the region.” 

 

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