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[video] Cosmetics R&D Vlog: Packaging, Naturals and Adapting to COVID-19 Needs

Contact Author Rachel Grabenhofer with Jo Chidley, Beauty Kitchen
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How has COVID-19 impacted the beauty industry's progress toward sustainability?...especially considering the packaging waste being generated (necessarily, of course).

According to Jo Chidley, co-founder of Beauty Kitchen, it's put a spotlight on it—she thinks in a constructive way. In this latest Cosmetics R&D Vlog entry, she explains why, and additionally considers how consumers are responding to naturals, the impact of COVID-19 on her indie beauty business, concessions made to respond to the critical market need, and more.

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