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Virtual Roundtable: Emotional Design for Cosmetics

Contact Author Rachel Grabenhofer
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Virtual roundtable chats will close out the final day of Beauty Accelerate Virtual (October 18-21, 2021). These small-format sessions, led by select speakers, are limited to 15 participants to foster intimate discussions with the experts. Registration is now open.

Taking place at 11:00 a.m. Central Time (UTC-06:00) on October 21, the virtual roundtables will engage attendees in forward-thinking conversations on specified topics and provide attendees the opportunity to ask questions. Seats cost $20 with a full registration to Beauty Accelerate and are available on a first-come, first-served basis. See the full event lineup here.

See related: Wellness by Design; Positive Comparison Patterns to Engage Latin American Consumers Through Fragrance

Featured Topic: Emotional Design for Cosmetics

Join John Jiménez, senior researcher of Belcorp Colombia, in this exploration of the senses and how they contribute to your branding and product experiences. Gain insights on the effects of color psychology, fragrance and aromachology for your own product development, and be inspired by successes in the music, food, fashion and other industries.

Expert: John Jiménez trained as a pharmacist at the National University of Colombia. He earned his master's degree in sustainable development with specializations in marketing, neuromarketing and cosmetic science. He has received numerous awards, is a member of the Cosmetics & Toiletries Scientific Advisory Board, and is regular contributor and columnist for C&T and C&T Brazil, respectively. He is currently a senior researcher at Belcorp.

See related: Evoking Emotion; Making Consumers Comfortable in Their Skin

Note:

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Hear more on this topic at Beauty Accelerate VirtualTaking place from Oct. 18–21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.

Learn more and Register today.

 

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