Although formulation goals such as efficacy and sustainability are the same when developing any type of cosmetics, direct-selling companies also need to remember who they are creating the cosmetics for.
“Everything we do is to support the Amway business owners,” said Catherine Ehrenberger, vice president of R&D and quality assurance, at Amway Corporation.
During her keynote presentation, “Just Between You and Me—R&D in the World of Direct Selling," Ehrenberger gave three tips to IFSCC attendees:
- Consider quality from a different perspective. “The reputation of the consultant is on the line,” said Ehrenberger. “The person is selling the products to his/her friends and family…not to someone online or at a department store.”
- Consider its ease of demonstration. “We need to make the story of the science for the business owners easy and compelling,” she added.
- Remember that the business owner comes from all walks of life. The independent sales person can be anyone looking to fulfill a dream or goal; they’re not specialists.