In a saturated cosmetic market—in which consumers care more than ever about ingredients, safety and efficacy—how can your product stand out? One way is to back up formulations and positioning with scientific research.
On Tuesday, October 15, 2019, at 6:55 p.m., during Beauty Accelerate, product developers and marketers alike will discuss how to leverage biological research in their finished cosmetic products during “Translating Biology to Effective Skin Care,” a roundtable led by Lucy Gildea, Ph.D., chief scientific officer, Mary Kay. Below is an exclusive preview of Gildea's session.
How does scientific research give a cosmetic product an edge in consumers’ eyes?
Lucy Gildea (LG): Research and data gives consumers confidence in the products they buy. At Mary Kay, we rely on extensive scientific research, testing, and data to develop products. Understanding customer needs and motivations are key elements to product development.
What can Beauty Accelerate attendees expect when they attend your roundtable?
LG: Utilizing scientific data and information from consumers, beauty consultants, in vitro testing, and human clinical studies, research is at the heart of all product creation at Mary Kay.
During my session, you will learn how all this information is integrated to guide decision-making in product development. We’ll also dive into the endless realm of possibilities for cosmetics when companies invest in up-front consumer and technical research. Lastly, I will also share cautionary tales in light of regulation in the beauty industry and the importance of ensuring the highest standards of safety, quality and performance.
What is Beauty Accelerate?
Beauty Accelerate pairs a cosmetic product development conference with a series of expert-led, intimate roundtable discussions. Add to this a boutique-style showcase of cutting-edge product concepts, and Beauty Accelerate will inspire brands and make connections that fuel creative excellence.
Presented by Global Cosmetic Industry and Cosmetics & Toiletries magazines, Beauty Accelerate will take place October 15 at Metropolitan West in New York City, NY, U.S.