Probiotics are growing—the global probiotic cosmetic products market, that is. A recent report from Research and Markets has forecasted the market to grow at a CAGR of 7.79% from 2018–2022.
These skin-benefiting microorganisms are especially in demand for their application to multifunctional products, since they can treat various concerns, including:
- Wrinkles and fine lines;
- Inflammation; and
- Oxidative stress.
“The latest trend gaining momentum in the market is rise in demand for multifunctional and multipurpose beauty products,” commented the research team. “The growing trend of a single beauty product offering different benefits is gaining popularity because the multifunctionality aid customers obtain maximum value for the amount spent on a single product. This has increased the demand for multifunctional skin care products that are priced higher than other skin care and hair care products.”