Diagonal Reports shared information from its Scientific Skincare Consumer and Market 2014 Report on the how the concepts of scientific skin care and natural skin care don’t have to be mutually exclusive. According to the market research, since 2008, it has been documenting how consumers’ expectations of what a skin care product might, or should, deliver have dramatically changed. As noted previously, new formulations, which mostly originated in the world of pharma, have revolutionized skin care.
According to Diagonal Reports, scientific skin care melds the cosmetic with the medical. It has helped democratize the beauty market, making types of products and treatments that had typically only been achievable for the elite, more affordable and widely available. These innovations blurred sales channel and product formats.
Additionally, Diagonal Reports acknowledges that natural skin care is a crucial part of the scientific skin care market. It finds the distinction between the natural and scientific is unwarranted, saying it is artificially imposed and does not reflect market actualities in any of the regions—the U.S., Europe and Asia—it has researched. The market researcher says scientific skin care draws on "alternative" (also known as “natural”) medical traditions from around the world to develop products and treatments.