The anti-aging category has made an about-face. Consumers are embracing age, recasting it as wellness or well aging. In fact, skin care itself has emerged as a direct path to preventing age-related ailments such as Alzheimer’s, heart disease and diabetes; University of California, San Francisco, dermatologists found that well-moisturized skin produced lower cytokine levels in blood and, in turn, reduced disease-causing inflammatory signals in the body.1
Anti-aging, however it’s defined, is still a major market driver. Transparency Market Research2 reported the global skin care market stood at $127.1 billion in 2015 and may surpass $200 billion by 2024 (a respectable CAGR of 5.1%)—with anti-aging creams leading the charge, especially for wrinkle minimization. Perhaps the most original and still-trendy anti-aging ingredients are antioxidants. Many of these are also naturally derived, so they impact the market from two major angles; the same group projects3 that antioxidants, including for foods, will reach $3.1 billion by 2020 with similar CAGR of 5.6% (from 2014).
There’s also the matter of delivering products efficiently to their site of action, which is where technologies like the ever-popular sheet mask come in. The same firm places4 sheet masks ahead of other categories, with a whopping 8.7% CAGR (2018-2026).
This issue combines these and other closely connected concepts to help you reshape the anti-aging product category. From vitamin E fundamentals and a socially responsible Jasmine rice active, to dry sheet mask formulating, and research in sagging skin, active release and collagen fragmentation, we hope this anti-aging issue takes your product development efforts in exciting new directions.