According to a report from Kuick Research, the Indian market has traditionally been drawn to natural products for beauty needs, and these regional consumers have a history and knowledge of using natural products. While consumers in the rest of the world have to be educated about the benefits of natural herbs, this knowledge is well-inherited in India from generations. Thus, there is a need is for companies to translate ancient ayurvedic recipes into modern, easy-to-use formats with superior quality.
In addition to a widening base of consumers, color cosmetics and anti-aging and anti-wrinkle creams are expected to be the future drivers of growth in this segment. While Ayurvedic manufacturers are investing in research, their products must compete with synthetic products and strive to ensure quality that is similar to synthetic brands.