Clairol, the pioneer of at-home hair color, is teaming up with cult-favorite wellness brand Bala for a partnership that champions the everyday, on-the-go woman. Fresh off the debut of ColorStrong, Clairol’s newest product innovation in permanent hair color, this collaboration empowers women to take beauty and wellness into their own hands, with the ultimate multi-hyphenate in motion — performer and wellness enthusiast (and Tony award winner) Nicole Scherzinger — helping bring it to life.
Clairol and Bala co-created a limited-edition set of wrist weights inspired by standout shades from the ColorStrong collection.Courtesy of Clairol
Together, Clairol and Bala are celebrating a new kind of multitasking — modernizing how women elevate their beauty and wellness routines at home. From a seamless at-home hair color session to a 15-minute power workout, ColorStrong x Bala proves that beauty and movement not only coexist — they thrive together.
“Beauty today is about self-expression and confidence,” says Lori Pantel, Chief Marketing Officer, Wella Company North America. “With ColorStrong, we’re giving people the freedom to color on their own terms — without compromise. Our partnership with Bala celebrates the multitasker: someone who embraces DIY beauty and wellness as part of their routine.”
To amplify the partnership, Clairol and Bala tapped global performer and wellness enthusiast Nicole Scherzinger, known for her powerhouse presence on and off stage. With a schedule that keeps her constantly on the move, Nicole embodies the spirit of the modern multitasker — balancing bold beauty with inner and outer strength. She’ll be sharing how she’s using the ColorStrong x Bala Bangles to stay strong and centered while prepping for a packed awards season and offering a personal look on social media into how beauty and wellness go hand in hand in her day-to-day.
“These days, I’m always on the go — whether I’m performing, traveling or squeezing in a workout between meetings,” says Scherzinger. “I’ve learned that how I move, how I feel and how I express myself are all connected. Taking care of my hair, staying active, feeling strong — it’s all part of the same mindset. That’s why this collaboration resonates with me — it seamlessly fits into the rhythm of my everyday life.”
The limited edition product and partnership are inspired by Clairol’s latest launch, Clairol ColorStrong – a revolutionary, zero-ammonia permanent hair color designed for modern multitaskers. The new formula boasts bonding AHA technology that strengthens hair while delivering vibrant, long-lasting color, making it easier than ever to achieve salon-quality results at home. 
The new formula boasts bonding AHA technology that strengthens hair while delivering vibrant, long-lasting color, making it easier than ever to achieve salon-quality results at home.Courtesy of Clairol
“We built Bala on the belief that strength and style aren’t mutually exclusive, and this partnership with Clairol brings that to life in the boldest way,” says Natalie Holloway, Co-Founder of Bala. “Together, we’re celebrating the modern woman who does it all: colors her hair at home, squeezes in a workout between meetings and still makes it look effortless. The ColorStrong Bala Bangles are a reminder that confidence isn’t one-size-fits-all — it’s personal, powerful and a little bit playful.”
Clairol will give away 1,000 Clairol ColorStrong x Bala bangles for beauty and wellness enthusiasts to experience the duality of strength and beauty because strong hair, a strong body and a strong mindset make every move feel powerful. Starting June 3, consumers can visit ClairolColorStrongBalaSweeps.com and follow the simple entry steps for a chance to win. Each prize will include a set of the limited-edition Clairol ColorStrong x Bala Bangles, along with a coupon to redeem one box of Clairol ColorStrong at select retailers. Winners will be chosen at random in two separate drawings on June 10 and June 18; all entries are due by June 16 at 11:59 pm EST*. The Clairol x Bala campaign will also be supported through influencer partnerships, targeted social content and additional digital activations.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Void where prohibited. A purchase will not increase your chances of winning. The Sweepstakes begins at 10:00 a.m. Eastern Time (“ET”) on 6/3/2025 and ends at 11:59 p.m. ET on 6/16/2025 with two separate entry periods. Sweepstakes is open to legal residents of the 50 United States and DC, at least 18 years of age and the age of majority in their state/jurisdiction or residence at the time of entry. Subject to full Official Rules. Visit clairolcolorstrongbalasweeps.com. Sponsored by Wella Corporation, located at 4500 Park Granada, Calabasas, CA 91302.
