Preservative Predicaments in Facial Skin Care

Feb 4th, 2016

Katerina Steventon, Ph.D., Independent Skincare Consultancy East Yorkshire, U.K.

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Consumers have an overwhelming choice of facial skin care products, ranging from efficacy-driven pharma to purely natural brands. If good marketing of product attributes drives the initial purchasing decision, pleasure of using the product drives the re-purchase and brand loyalty.

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