At in-cosmetics 2015, BASF is focusing on “Ancient Wisdom,” a trend from its “Color Trends 2016” collection that revolves around ideals of beauty and ideologies of the ancient world, calling for a color palette inspired by the Romance and Renaissance eras. This color palette features nude, creamy tones and warm metallic gold. In addition to its range of gold pearls, the company launched a new generation of gold synthetic mica, with a pure white gold shade, able to give cosmetics from lip gloss to body serum a shimmering glow and shine.
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