Hybridized Product Spotlight: Buttermelt Pressed Powder Blush by NYX
Oct 24th, 2025
Rachel Grabenhofer, Cosmetics & Toiletries
In February 2025, Business of Fashion declared "the hottest trend in makeup is skin care," highlighting buzzy brands like Versed, Glow Recipe and Rhode Skin. The source also emphasized how fusing skin care with makeup can be a way for skin-first companies to break into a new category.
Super smooth blush that layers well, has great color pay off and a buttery silk texture.
Melts into your skin like butter, super blendable and gives that natural juicy flush. It's lightweight but packs the perfect pop of color that lasts all day.
It smells amazing and the pigmentation is on point, so you definitely get your money's worth. And even though it's technically a blush, it actually works beautifully as a bronzer.
The shimmer in it gives such a warm, glowing finish, and it's perfect for adding a subtle sun-kissed vibe.
A high-impact, high-value product that offers a stunning, long-lasting flush.
The beautiful finish and affordable price make it a worthwhile addition to any makeup collection.
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In February 2025, Business of Fashion declared "the hottest trend in makeup is skin care," highlighting buzzy brands like Versed, Glow Recipe and Rhode Skin. The source also emphasized how fusing skin care with makeup can be a way for skin-first companies to break into a new category.
Precedence Research estimated in a May 2025 report that the color cosmetic market would be valued at ~US $79.06 billion in 2025 and forecasted it to reach ~$148.19 billion by 2034 (CAGR of 7.23%). The rising demand for products to correct pigmentation and impart skin benefits were cited as drivers. In this week's product spotlight, we look to Buttermelt Pressed Powder Blush by NYX Professional Makeup as a hybridized color + care example.
NYX Professional Makeup Buttermelt Pressed Powder Blush
The Buttermelt Pressed Powder Blush by NYX Professional Makeup is described as a high-performance, multifunctional blush designed to deliver exceptional pigment, texture and wear. Available in 12 shades with soft matte and glowy finishes, this formula is said to combine advanced cosmetic science with consumer-friendly application.
The formula is an example of a hybrid balance between high-impact color, skin-nourishing benefits and long-lasting performance, catering to the growing demand for multifunctional, ethical beauty products.
Key formulation highlights, per the company, include:
Unique texture and application: Engineered to blend seamlessly like a powder while maintaining a buttery glide for smooth, even application
Nourishing ingredients: Infused with mango butter, almond butter and shea butter, the formula provides skin-conditioning benefits, enhancing the sensory experience while supporting skin hydration.
Long-wear performance:Designed for reportedly up to 12 hours of fade-resistant, transfer-proof wear, it remains durable under various conditions.
Vegan and cruelty-free compliance:Formulated without animal-derived ingredients and tested to meet cruelty-free standards, aligning with ethical and sustainable beauty trends
According to NYX, the Buttermelt Blush is optimized for ease of use, allowing consumers to achieve a natural, buildable flush. The product is designed to layer seamlessly over complementary products, such as the Buttermelt Bronzer, to create a cohesive, sun-kissed look.
Ingredients: NYX Buttermelt Blush
Mica, Talc, CI 77891/Titanium Dioxide, CI 77491/Iron Oxides, Silica, Lauroyl Lysine, Trimethylsiloxyphenyl Dimethicone, CI 45410/Red 28 Lake, Ethylhexyl Palmitate, Zinc Stearate, Octyldodecanol, CI 15850/Red 6, CI 15850/Red 7 Lake, CI 77499/Iron Oxides, Mangifera Indica Seed Butter/Mango Seed Butter, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Prunus Amygdalus Dulcis Oil/Sweet Almond Oil, Butyrospermum Parkii Butter/Shea Butter, Aroma/Flavor, Caprylyl Glycol, Isostearyl Isostearate, Octyldodecyl Stearoyl Stearate, Tocopherol, Phenoxyethanol, Linalool, Limonene (F.I.L. N70043625/1).
Ingredients listed as shown on the company website as of Oct. 24, 2025.
User Feedback: NYX Buttermelt Blush
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
Super smooth blush that layers well, has great color pay off and a buttery silk texture.
Melts into your skin like butter, super blendable and gives that natural juicy flush. It's lightweight but packs the perfect pop of color that lasts all day.
It smells amazing and the pigmentation is on point, so you definitely get your money's worth. And even though it's technically a blush, it actually works beautifully as a bronzer.
The shimmer in it gives such a warm, glowing finish, and it's perfect for adding a subtle sun-kissed vibe.
A high-impact, high-value product that offers a stunning, long-lasting flush.
The beautiful finish and affordable price make it a worthwhile addition to any makeup collection.
Innovations to Enable Hybridized Beauty
As previously reported, the skinification trend continues to evolve, making hybrid products like NYX's the norm. Merging skin care with color cosmetics means that brands must craft increasingly sophisticated formulations – for example, including star skin care actives and UV filters in makeup.
As such, functional ingredients will play a pivotal role; such as emollients with pigment wetting and dispersion abilities, and compatibility with chemical UV filters. These can be incorporated into color cosmetics alongside UV filters while nourishing the skin.
Other examples include rheology modifiers that stabilize active ingredients while imparting a desirable skin feel and thickening formulations — taking us to a new level of hybridization: where color and care join sensorial effects for emotion and wellness benefits.
