The market for makeup "baking" or setting powder is projected to rise at a CAGR of 5.8% through 2028 (from US $2.3 billion in 2023), per Accio data. Demand is driven by hybrid work models, requiring long-wear cosmetics, as well as increased consumer preferences for multifunctional products, according to the source. Key trends include a shift toward talc-free formulations; customization capabilities; and waterproof/sweatproof claims, which have grown 22% YoY, the firm reports. Revolution's Loose Baking Powder provides an example in this product spotlight.
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The market for makeup "baking" or setting powder is projected to rise at a CAGR of 5.8% through 2028 (from US $2.3 billion in 2023), per Accio data. Demand is driven by hybrid work models, requiring long-wear cosmetics, as well as increased consumer preferences for multifunctional products, according to the source. Key trends include a shift toward talc-free formulations; customization capabilities; and waterproof/sweatproof claims, which have grown 22% YoY, the firm reports. Revolution's Loose Baking Powder provides an example in this product spotlight.
Revolution Loose Baking Powder
Revolution Loose Baking Powder is described as a translucent, mess-free powder, designed to enhance the skin’s appearance by providing a smooth, luminous finish. It helps to set makeup, reduce shine and create a soft, blurred complexion.
Revolution's updated formula is talc-free and enriched with "skin-loving" ingredients such as hyaluronic acid and vitamin E. Hyaluronic acid is included as a "super hydrator," binding water to the skin for a plump and hydrated look, while vitamin E serves as a powerful antioxidant that improves moisturization, strengthens the skin barrier and protects against environmental stressors.
The powder is also reportedly long-lasting, ensuring makeup stays in place without creasing, running or melting. In addition, its mattifying properties help to balance the skin and reduce shine for a flawless finish.
The product is vegan and cruelty-free, approved by PETA as Animal Test Free. It is available in eight shades (shown here in banana) to suit a variety of skin tones and needs, including options for brightening and color correction. Shades range from Translucent, suitable for all skin tones, to Banana Deep, ideal for tan to dark skin tones with a brightening effect, and the newly introduced Sweet Lilac, designed for light to tan skin tones.
Revolution Loose Baking Powder is said to be easy to use, and can be applied as the final step in a makeup routine. To set makeup, a small amount can be dusted over areas prone to shine, such as the T-zone. For baking, the powder can be pressed onto specific areas, such as under the eyes or along the high points of the face, and left for a few minutes before being brushed away to reveal a brightened, glowing complexion.
With its non-cakey, crease-proof formula and no flashback, this powder is perfect for achieving a smooth, radiant look that lasts all day, per the company.
Ingredients: Revolution Loose Baking Powder (in Banana)
Aluminum Starch Octenylsuccinate, Mica, Silica, Dimethicone, Aqua (Water, Eau), Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Sodium Hyaluronate, CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides).
*Ingredients listed as shown on company website as of Sept. 27, 2025.
User Feedback: Revolution Loose Baking Powder
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- I have dry skin and I like to set my makeup for longevity and comfort. This powder blurred, brightened and set my liquids and creams, and was undetectable on the skin.
- The rose shade really brightens and "lifts up" the under-eye area. I don't even have to color correct, as my concealer and this powder work wonders.
- This is an affordable, good-quality baking powder. I use it every day. It doesn't look powdery or cakey, and I don't get under-eye creasing.
- Makes my under eyes look flawless and blends so nicely in with my blush
- Love this powder; so good and smooth
- So light and perfectly translucent. Never cakes and sets any type of foundation for the entire day.
Formulating Considerations with Powders
As Tsolis previously explained, powder formulations involve the blending of pigments, fillers and dry and wet binders to develop a uniform product. The coverage and shade provided by a product are defined by the levels of organic dyes, iron oxides and titanium dioxide in the formula — as well as processing techniques.
Powder-based formulations come with their own set of concerns that are different from typical skin care or makeup formulations. When it comes to loose powders, an obvious issue is when dispensing orifices in the sifter are not compatible with the formulation. The size and number of orifices play a role in proper dispensing. Changing the sifter will affect the delivery of the product onto the applicator and onto the skin.
In addition, the applicator is a key component to fully deliver the benefits of the product. Whether the applicator is a brush or sponge, its early identification for formulation compatibility will avoid problems during launch.
Applicators can help to develop the product’s proper shade and deposition on the skin, as well as minimize glazing or dusting. And although brush sizes may be the same, whether the bristles are natural or synthetic can impact optimal application. Neither is necessarily superior; each has benefits depending on the formula and package.
The skill set for complete powder formulating can only come from years of experimentation and development using a variety of powder-based products. It requires thorough knowledge of raw materials, color matching techniques and processing.
Besides being a formulator, this is one case where the formulator must also unofficially play the role of a packaging analyst to ensure compatibility with the proposed components. Whether the powder-based product is loose or pressed, its stability in a packaging component can dictate its performance.
Read the full article on powders here.
