Anti-aging is quickly becoming a large and formidable category in hair care. The description for anti-aging of hair can be explained by a product that provides multi-functional benefits including damage recovery, protection, strength, nourishment and conditioning effects. The anti-aging claim can now be found in all hair care segments, including shampoos, conditioners, serums, colorants and styling agents.
As the world’s population ages, this results in aging hair, thus creating the anti-aging category. Hair can become damaged through UV-exposure, heat, industrial pollution and stress. Additionally, some popular hair styling treatments that are intended to make hair look younger and more trendy such as hair coloring, hair straightening and even blow-drying are exceedingly harsh on hair and contribute to hair damage, which is perceived as aging hair. To counteract this damage, a product is needed to prevent and repair all different types of hair.
Introducing Baobab Tein NPNF* (INCI: Hydrolyzed Adansonia Digitata Seed Extract), anti-aging hair care through the legendary power of the baobab.
Profile of Baobab
Baobab is an iconic tree in Africa called the “tree of life” that often lives more than 2,000 years. This tree withstands harsh climates and is known for affording protection and water. Ancient folklore suggests water infused with baobab seeds give strength, health and good fortune upon all who come in touch with this magnificent plant.
Baobab Tein NPNF is a comprehensive 5-in-1 anti-aging solution that helps repair damage, increase hair strength, protect from UV damage, moisturize dry hair and nourish strands from root to tip. TRI-K is the first to master the process of isolating unique restorative proteins from the baobab seeds. These seeds, gathered in a sustainable and socially responsible manner by the dedicated farming communities in Africa, are treated with a proprietary process to extract and purify baobab proteins to obtain Baobab Tein NPNF.
Besides providing a unique opportunity for formulators to utilize the powers of baobab in their hair anti-aging formulations, Baobab Tein NPNF also yields a unique economic opportunity to local communities in Africa. These communities are purposefully chosen to be in the underdeveloped areas to bring much needed economic opportunity to local families. These communities are actively engaged in propagating baobab seedlings as well as in monitoring health and well-being of adult baobab trees.
The benefits of Baobab Tein NPNF bring a comprehensive solution for both the formulator and the consumers of anti-aging hair care, including:
1. Damage Recovery from relaxing, bleaching and coloring of hair;
2. Protection from chemical, UV-stress and heat;
3. Hair Strengthening, resulting in less breakage;
5. Nourishment for rejuvenated appearance and reduced frizz; and
5. Conditioning for softer, smoother, more manageable hair
The amino acid composition of Baobab Tein NPNF has attributes linked to specific benefits including damage recovery, protection, strength, nourishment and conditioning, as illustrated in Figure 1. Studies were performed on African, Brazilian and Caucasian hair to mimic some of the different properties of hair such as shape, texture and fragility. Based on the platform of this 5-in-1 anti-aging ingredient, each study is linked to a specific benefit and quantified below.
Intense Repair: African hair was relaxed with a lye relaxer, then treated with 5 cycles of shampoo and conditioner. Baobab Tein NPNF fortified hair and increased moisture content in hair, resulting in improved hair elasticity and strength. Figure 2 shows that Baobab Tein NPNF exhibited 5% improvement in hair elasticity and 29% improvement in strength.
Damage Recovery for Healthier Hair: Brazilian hair was relaxed with a no-lye relaxer, then treated with 5 cycles of shampoo and conditioner. Baobab Tein NPNF improved damage recovery, compared to untreated hair. Benefits of hair strength increased with repeated usage. In Figure 3, Baobab Tein NPNF showed superior damage recovery, with an 8% and 16% increase in strength after 1 and 5 applications, respectively.
Improvement in Tensile Strength after Heat Induced Damage: Caucasian hair was bleached and colored, then treated with 5 cycles of shampoo and conditioner. Afterwards, hair was blow dried for eight minutes at each cycle. Using Baobab Tein NPNF in the conditioner showed superior damage recovery to counteract chemical effects and protection from heat-induced damage. Hair became stronger, more flexible and resilient. Figure 4 illustrates that Baobab Tein NPNF aided in damage recovery overall with 10% improvement in elasticity and 14% in strength.
Protect & Repair from UV-Damage: African hair was relaxed with a lye relaxer, then treated with five cycles of shampoo and conditioner. After final treatments, hair was placed in a UV chamber and tested after 8 and 16 hours. Baobab Tein NPNF counteracted damage from the relaxing process and protected hair from UV degradation compared to placebo. Hair treated with Baobab Tein NPNF showed increased repair to damaged strands. In Figure 5, Baobab Tein NPNF is shown to improve elasticity and strength of hair after 16 hours of UV-induced damage.
Improved Manageability in Wet and Dry Hair: Brazilian hair was treated with 5 cycles of shampoo and conditioner. Baobab Tein NPNF instantly improved the ease of combing for more manageable hair that is easier to style. In addition, Baobab Tein NPNF protected wet hair from breaking and dry hair from splitting. In Figure 6, Baobab Tein NPNF is shown to decrease wet and dry combing forces by 22% & 28% after 5 applications.
Increased Resistance to Stretching: African hair was relaxed with a no-lye relaxer, then treated with 5 cycles of shampoo and conditioner. Hair showed increased resistance to stretching and breaking, thereby improving overall hair health. In Figure 7, Baobab Tein NPNF showed that it increased the force to stretch and break hair.
Restores Damaged Hair to be Stronger than Virgin Hair: Brazilian hair was relaxed using a no-lye relaxer, then treated with 5 cycles of shampoo and conditioner. Hair showed an amazing improvement in strength compared to virgin curly hair after 1 and 5 treatments. In Figure 8, Baobab Tein NPNF showed incredible changes in strength at 11% after 5 applications compared to virgin hair.
Increased Manageability and Reduced Frizz: Hair swatches were treated with hair serum containing Baobab Tein NPNF. After 4 hours in a humidity chamber, it was observed that hair treated with Baobab Tein NPNF resulted in smoother and less frizzy hair. Hair felt softer, resulting in healthier looking hair. In Figure 9, Baobab Tein NPNF displayed smoother and less frizzy properties than the placebo.
Natural Alternative to Dimethicone: In this sensory study, 7 African mannequin heads were treated with 5 cycles of shampoo and conditioner. Afterwards, 7 evaluators assessed the overall conditions of wet and dry hair. Baobab Tein NPNF performed similarly, and in some cases, better than dimethicone to improve styling and prevent damage. Baobab Tein NPNF is a natural alternative to silicone. In Figure 10 and Figure 11, Baobab Tein NPNF showed comparable properties to dimethicone in this sensory study.
Baobab Tein NPNF delivers 5-in-1 benefits to effectively treat 4 critical signs of hair aging by positively impacting hair damage recovery, hair protection for improved strength and elasticity, as well as hair conditioning, manageability and nourishment. Baobab Tein NPNF is a comprehensive anti-aging hair care solution that repairs and nurtures your hair, giving life to your hair through the legendary power of the baobab.
*NPNF™ represents TRI-K’s new preservative platform for proteins, which stands for non-paraben, non-formaldehyde.