Colorescience has launched two additions to its Total Protection Face Shield line of mineral sunscreens. The Face Shield Flex SPF 50 and Face Shield Matte SPF 50 feature the brand’s proprietary EnviroScreen Technology to provide comprehensive protection from environmental aggressors.
Available in four shades, Total Protection Face Shield Flex SPF 50 is said to provide tone-adapting color coverage in a lightweight formula with a demi-matte finish. Its micro-encapsulated iron oxide offers color coverage and reportedly adjusts as it is blended into the skin. This enables each shade to provide medium, buildable coverage for a range of skin tones and undertones.
According to the company, the proprietary EnviroScreen Technology provides mineral protection from the damaging effects of UVA/UVB, HEV/blue light, infrared radiation and environmental pollution. The patented, triple-coated, non-nano mineral actives have been reported to show a 65% reduction in free radicals formed due to exposure to sun and pollution. In addition to this defense against premature aging and skin damage, each product includes a blend of ingredients to improve skin health.
Total Protection Face Shield Matte SPF 50 was developed for patients with oily and acneic skin. The product incorporates silicone-treated powders that the company reports have been shown clinically to absorb excess sebum, reduce shine and leave the skin comfortably mattified with the appearance of pores minimized. Similarly to Face Shield Flex, it provides defense against UVA/UVB, blue light, pollution and infrared radiation, and is combined with antioxidants and nourishing, hydrating ingredients for long-term skin health.
“Our Total Protection products with EnviroScreen have been a game changer in sun and environmental protection and our Face Shield products have become physician and consumer favorites,” stated Sanem Ahearn, vice president of marketing. “We are proud to conduct thorough testing that extends beyond UV protection and water resistance to bring science to HEV (or blue) light defense measurements as well as reduction in free radical formation and activity.”
Ahearn added, “Launching Face Shields Flex SPF 50 and Matte SPF 50 brings more options for different skin types and preferences, which we believe encourages the practice of daily sun protection. When sunscreen is easy to apply, comfortable to wear and makes skin look great, people want to wear it.”
Ingredients (Face Shield Flex SPF 50): Active Ingredients: Zinc Oxide 12%; Inactive Ingredients: Water (Aqua), C12-15 Alkyl Benzoate, Butyloctyl Salicylate, Lauryl PEG-8 Dimethicone, Isododecane, Propanediol, Caprylyl Methicone, Dimethicone, Niacinamide, Tridecyl Salicylate, Dimethicone/Vinyl Dimethicone Crosspolymer, Trilaureth-4 Phosphate, Dimethiconol/ Propylsilsesquioxane/Silicate Crosspolymer, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Mica, Polyester-1, Maltodextrin, Sodium Chloride, Bisabolol (Levomenol), Disodium Lauriminodipropionate Tocopheryl Phosphates, Ethylhexylglycerin, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Allantoin, Silica Dimethyl Silylate, Caprylyl Glycol, Isoceteth-10, Zein, Hexylene Glycol, Dimethylmethoxy Chromanol, Synthetic Fluorphlogopite, Zea Mays (Corn) Starch, Silica, Caesalpinia Spinosa (Tara) Fruit Pod Extract, Hydrogenated Lecithin, Tetrasodium Glutamate Diacetate, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Sprout Extract, Phenoxyethanol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Sodium Hydroxide, Sodium Myristoyl Glutamate, Aluminium Hydroxide, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).