In the lush, green Willamette Valley of Western Oregon grows an unassuming, little relatively unknown flower. This flower is none other than Limnanthes alba, otherwise known as Meadowfoam, so named for its prolific white blooms—rendering fields a spectacular, frothy white when in full May flower.
The oil extracted from the Meadowfoam seeds is a long-time favorite of seasoned formulators around the globe, and an ingredient that new formulators are starting to swoon over as well. With “naturals” all the rage in personal care, there are lots of reasons to take notice of this particular natural emollient.
Meadowfoam Seed Oil (MSO) is a fast-absorbing, natural oil with a luxurious and silky skin feel. Although the meadowfoam blooms have an intoxicating vanilla-y, marshmallow-y scent, the oil itself is odorless and light colored. MSO can be used in a wide variety of formulations for face, hair, body and lips as a substantive emollient that is rich without being heavy.
One notable distinction is that Meadowfoam Seed Oil (MSO) is one of the world’s most oxidatively stable natural oils--boasting twice the oxidative stability of Jojoba and 8 times that of avocado oil or argan oil as you can see in the chart below:
Also, when blended, MSO can extend the shelf life of other natural oils by up to 250% as you can see in the chart below:
Learn more in the full Natural Oils OSI Comparison.
As a hugely versatile natural oil, its unique texture maps well to many current beauty trends—clean beauty, naturals, multifunctional, athleisure applications, men’s grooming and J-Beauty, to name a few.
According to MINTEL global trending data collected in July 2019, personal care product launches using MSO from 2014-2018 have increased 58% with manufacturers toting moisturizing, brightening and anti-aging as top claims for those formulations. The ingredient is trending well in numerous categories: face/neck care, body care, lip care and lip color. Also, when compared to comparable natural oils, MSO offers a cost-effective alternative to argan, and is a wonderful natural alternative to synthetic emollients.
Graced by abundant annual rainfall and fertile soils deposited by Ice Age glacial flooding, more than 90% of the world’s Meadowfoam is produced by Natural Plant Products on local, member farms in Western Oregon. These farms favor soil- and bee-friendly farming practices and grow Meadowfoam largely as a rotational crop on the region’s many grass seed farms
To jump-start product development, the formulation instructions for a nice range of trending formulations using Meadowfoam Seed Oil can also be found in the Natural Plant Products Guide Formulations Library.
Natural Plant Products produces its flagship Meadowfoam Seed Oil (MSO). It also produces cold-pressed virgin Meadowfoam CP (MCP) and the latest product, mechanically extracted Meadowfoam XPR (XPR)—both Ecocert/COSMOS-approved (non-organic). The company also is well-supported by a long established global network of distributors that can supply samples and take product orders.
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.