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Who Has Picture-Perfect Color That Lasts? We Do.

Ashland Specialty Ingredients
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For 78% of consumers worldwide, their looks and appearance is quite important. For some, their hair is their best accessory while others use it to make a statement. For example, Millennials and Gen Z women crave individual expression and look to color for easy experimentation and frequent change. Regardless of one’s philosophy, consumers can use their hair as a canvas to personalize their look through color.

To keep color-treated hair looking picture-perfect, the hair care solvers at Ashland developed ChromoHance™ 113 polymer (INCI: Polyquaternium-113), a unique, patented technology, that:

  • delivers consumer-perceivable, long-lasting hair color retention
  • restores the hydrophobic shield on hair to return it to a healthier state
  • preserves color vibrancy and reduces color fade
  • delivers long-lasting conditioning and repair
  • restores the bounce of bleached, damaged hair

ChromoHance™ 113 polymer may be used in a range of products to maintain long lasting, alluring and vibrant hair color.

1GlobalData’s 2017 Q4 global consumer survey


The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Cosmetics & Toiletries takes steps to ensure that you will not confuse sponsored content with content produced by Cosmetics & Toiletries and governed by its editorial policy.



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