Amika employed a novel foam texture for its Phantom Hydrating Dry Shampoo Foam, which is intended to absorb product buildup from hair while hydrating the scalp.
The lightweight formula utilizes rice, tapioca and corn starch to add volume and texture to hair while absorbing dirt and oil. Superfruit seabuckthorn berry is also included to protect and hydrate hair.
Consumers shake the product well before massaging a golf ball-sized amount of foam into their hair until it is dry. Altogether, hair is reportedly left soft and refreshed after use of the foam.
The bottle itself features bold floral artwork in eye-catching magenta, and has a matte texture. According to the brand, the product is safe for color- and keratin-treated hair.
Ingredients: Water (aqua), Isobutane, Alcohol Denat., Tapioca Starch, Disodium Cocoamphodipropionate, Oryza Sativa (Rice/Riz) Starch, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Zea Mays (Corn/Blé) Starch, Soytrimonium Chloride, Polyquaternium-4, PEG-12 Dimethicone, Ceteareth-60 Myristyl Glycol, Citric Acid, Propylene Glycol, Polymethylsilsesquioxane, Potassium Sorbate, Magnesium Stearate, Sodium Benzoate, Fragrance (parfum)