Globally, the skin care market size was valued at US $115.65 billion in 2024, reports Fortune Business Insights, and it is expected to grow to $194.05 billion by 2032 (6.84% CAGR 2025-2032). Driving this growth is, in part, the daily use by women and men of self-care products such as creams, lotions and powders with hydrating and cleansing effects to improve the quality and health of the skin and provide nourishment. Olay's Collagen Peptide Firming & Hydrating Body Lotion provides an example.
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Globally, the skin care market size was valued at US $115.65 billion in 2024, reports Fortune Business Insights, and it is expected to grow to $194.05 billion by 2032 (6.84% CAGR 2025-2032). Driving this growth is, in part, the daily use by women and men of self-care products such as creams, lotions and powders with hydrating and cleansing effects to improve the quality and health of the skin and provide nourishment. Olay's Collagen Peptide Firming & Hydrating Body Lotion provides an example.
The Role of Hydration in Skin Health
As Steventon previously reported, "dehydrated skin" has been a frequent clinical concern reported by her clients, which is associated with epidermal dehydration and feelings of tightness and discomfort. What's more, dehydration can also stimulate excess oil production and make skin feel patchy.
"Increased hydration should be regarded as an essential performance parameter for any effective skin care product," she wrote. "[The] stratum corneum's hydration state has a profound influence on skin biomechanical properties, bulk rheology, turgor and topography. [As such], increased hydration promotes a smoother surface with fewer wrinkles."
She added that hydration also optimizes the activity of desquamatory enzymes, which contributes to further incremental smoothing of SC surface topography. Olay's Collagen Peptide Firming & Hydrating Body Lotion addresses these concerns.
Olay Collagen Peptide Firming & Hydrating Body Lotion
The Olay Collagen Peptide Firming & Hydrating Body Lotion is designed to fortify skin with collagen and a vitamin B3 complex. According to the brand, vitamin B3 helps skin hold onto water, making it "its own moisturizer." This imparts a plumping effect that tightens and diminishes the look of fine lines for younger, smoother and softer-feeling skin.
The formula is said to leave no greasy residue, absorbing quickly and penetrating deeply for increased surface cell turnover. It is designed for daily, all-over body use, morning or evening. It is recommended for use with the Olay Skin Care-Inspired Body Wash to boost the effects of the vitamin B3 complex.
Ingredients: Olay Firming and Hydrating Body Lotion
Water (Aqua), Glycerin, Niacinamide*, Petrolatum, Isopropyl Isostearate, Caprylic/Capric Triglyceride, Panthenol, Tocopheryl Acetate**, Palmitoyl Pentapeptide-4***, Tapioca Starch, Dimethicone, Stearyl Alcohol, Phenoxyethanol, Cetyl Alcohol, Sodium Acrylates Copolymer, Benzyl Alcohol, Fragrance, Behenyl Alcohol, Dimethiconol, PEG-100 Stearate, Cetearyl Glucoside, Cetearyl Alcohol, Disodium EDTA, Ethylhexylglycerin, Stearic Acid, Palmitic Acid, Polymethylsilsesquioxane, Sodium Hydroxide, Yellow 5, Red 33. *Vitamin B3, **Vitamin E, ***Peptide
User Reviews: Olay Firming and Hydrating Body Lotion
Following are example user reviews (edited for style), selected for their anecdotal insights on product form and function.
- I'm 64 years old and starting using this moisturizer four weeks ago. ...I have seen such a difference, especially in my upper arms.
- My hands are extremely rough and dry this time of year. I tried the lotion and immediately noticed the difference in my hands. My hands and body are more hydrated than ever.
- This lotion has a pleasant scent and applies smoothly. The only downside is this is not vegan. The INCI says "collagen," which according to the PCPC is a protein that comes from an animal. I hope they find a vegan alternative soon.
- This product would be ideal in an unscented version. The consistency and performance are lovely, but the scent is overbearing.
- I tried this product for free in exchange for my honest opinion. ... After trying this product, I have to say that my skin really does look younger and is definitely much smoother.
- I tried this product for free in exchange for my honest opinion. ... I have seen really great improvements on my skin. I 've [had three babies, leaving] stretch marks on my stomach, legs and the top of my arms from all of the swelling. I applied the lotion, which smells amazing, three times a day. The first day my skin felt softer. But by Day 3 there was a really great improvement. My stomach feels tighter and the stretch marks have faded. ... Even if you don't have any stretch marks, it makes your skin look healthier, plump and hydrated.
