Innovation is a word that gets thrown around a lot in business these days, but for good reason. We’re all under enormous pressure to find new ways to grow our business, whether it’s as a cosmetic formulator like you who does it in a lab, or as content producer like me, who does it in front of a computer. We all have to be innovators to develop new products that our customers, new and old, will find attractive.
Innovation is the force behind new product development. The act or process of introducing new ideas, devices or methods, as Merriam-Webster defines it; and it requires a degree of intrepidity and creativity. Having metrics to go along with it doesn’t hurt, either, so you have an idea of what your market needs.
You’ll read a bit about innovation in this month’s issue of Cosmetics & Toiletries, starting with scientific advisor Angela Eppler, Ph.D.’s, insights on Bath & Body. Ratan Chaudhuri, et al., propose an innovative acne treatment, and Patrick Robe, et al., continue to explore the microbiome with a look at how formulas affect it.
You’ll also see some innovation throughout the issue. Over the last year, we’ve done a lot of research. We’ve tried to identify and produce content on topics that you’ve told us you wanted. Now we’re adding a "deep clean" to the brand, so to speak.
James Fergus, our designer and resident expert on superheroes, has truly brought C&T into the new millennium with a dramatic new look. Our pages are now filled with impactful graphics and clean diagrams to better illustrate and enhance the studies we present. An improved use of white space makes for an easier, lighter and more pleasant read. But you’ll also see the familiar things you’ve come to expect.
We’ve retained the four focus areas you come to us for: Research, Regulatory, Testing and Formulating. Each focus retains its color tag so you can easily find and know which section you’re in. The Technology Launches section remains, to bring you the latest in ingredients. And of course, the peer-reviewed content for which you've always looked to us is still here, too. It always will be.
It’s all here to get your creative juices flowing. Read on and innovate away.