Supplements are a significant opportunity for new and existing beauty brands. In a recent consumer survey review, The Benchmarking Company's Denise Herich noted:
Surveyed consumers are also taking supplements for a multitude of skin care reasons, including restoring collagen/firming skin (60%), clear skin/skin health (55%), fine lines and wrinkles (40%), skin hydration (33%), glow/radiance (29%), and for additional anti-oxidant protection (28%).
If she’s not already taking a certain type of beauty supplement, the female consumer definitely has an interest in doing so for a variety of reasons.
Seventy-six percent (76%) of women who already take either a beauty or general health supplement would be interested in taking another for anti-aging/reduction of lines and wrinkles (75%), to boost metabolism (73%), hydration (68%), healthier/shinier hair (68%), building collagen or managing stress (tied at 64%), or supporting weight loss or for healthy skin (tied at 63%).
The seven-layer skin health supplements are powered by Neutrogena Skin360’s digital skin assessment technology, which IDs the appropriate ingredient mix for each individual consumer.
Every nutrient stack is coated in a sugar-free flavor of the user's choosing and features the following key ingredients: Maltitol, Erythritol, Pectin, Potassium Citrate, Citric Acid, Maltodextrin, Malic Acid, Vitamin A, Vitamin E, Vitamin C, Selenium, Vitamin D3, Zinc, Riboflavin, CoQ10, natural colors and natural flavors from plants and fruits.