Lucas Meyer Cosmetics by IFF Announces Sci-Feel, Line of "Phygital" Products

The formula range aims to engage consumers in the metabeauty trend with creating their own 'phygital' product through gaming while educating on science and nature.
The formula range aims to engage consumers in the metabeauty trend with creating their own "phygital" product through gaming while educating on science and nature.

Lucas Meyer Cosmetics by IFF has announced Sci-Feel, a line of four products available in the matterverse — a version of the metaverse that focuses on texture — and physically. 

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The formula range aims to engage consumers in the metabeauty trend with creating their own "phygital" product through gaming while educating on science and nature. 

The four formulations include:

  • Liquid_Charm — A gliding, fluid pearly essence for optimal skin state with a light touch and glazing cyborg-skin finish. 
  • Jelly_Juice — A natural gel-cream with a watery touch and saturated protection for a fresh, translucent blush.
  • Cream_Shock — A cryo-melting gel-cream with a cream-to-water texture for relaxed skin.
  • Extra_Cake — An iridescent, bouncy and unctuous cream highlighter offering skin illumination and hair protection with a cooling touch.

According to the company, digital gaming provides to the beauty industry a new engagement platform for consumers to be immersed in a virtual world and take on different personas that allow for individual self-expression by completing various tasks and challenges.

Ingredient disclosures:

Liquid_Charm  Deionized Water Zemea, Siligel, Heliofeel 22 MB, Dub Estoline Dub Isis, E-Leen Green C, Xirona Nordic Sunset, Inst'Tight C, Skinectura, Dendriclear, Rosa Bella.

Jelly_Juice — Deionized Water, Unicert Red 07004-J 1% Solution, Unicert Yellow 08005-J 1%, E-Leen Green B, Glycerine Codex, Ecogel, Sun E, 1000 Olive Oil, Premium Organic Coconut Butter, Saboderm TCC, Sustoleo BA, Lexfeel Natural, Rosality, Borēaline Aurora, Wastar Lavender, Ginko.

Cream_Shock — Deionized Water E-Leen Green A, Lecigel, Lipex Cocoasoft, Sun E 1000, Dub OE HP, Lipex Sheasoft,  Dub Zenoat, Tazman Pepper, AF Exo-H, IBR-Snowflake, All Natural Saffron Elixir.

Extra_Cake — Deionized Water, Glycerine Codex, Dermofeel PA-3, E-Leen Green C, Natpure Film GR, Lecigel, Heliosoft, Dub Zenoat, Dub OE, Hydrosella, Superox-C AF, SunPURO Pear Silver, SunPURO Pink, Timiron Splendid Blue, Timiron Super Blue, Colorona Patagonian Purple, Pampering Lavender.

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