AVYA Skincare has launched three new products as a part of the Hydroveda collection that are inspired by nature and designed to regain balance between the body, mind, spirit and environment.
The collection includes the brand's proprietary peptide complex, which additionally incorporates turmeric, neem and peony for specific skin benefits:
- Colorless, odorless tetrahyrdocurcumin from turmeric reportedly has been shown to fight inflammation at the molecular level, stimulating the body’s own antioxidant enzymes and protecting the skin against free radicals and oxidative environmental stress;
- Neem, an antioxidant with antibacterial and antimicrobial properties, is said to prevent acne and protect the skin. Its astringent action can exfoliate and decrease pore size, while a high content of vitamin E soothes irritation; and
- Peony, which according to the company, has been used for thousands of years for its antioxidant and anti-inflammatory properties to soothe the skin. It also is a reported complexion stabilizer that brightens the skin.
The complex is microencapsulated to disperse into the skin. This allows the botanicals to deliver "medical-grade results with maximum benefits," stimulating the natural production of collagen for firmer, stronger skin, the company reports.
The existing collection includes a serum, eye cream and moisturizer. The three new additions include:
Daily Detox Clay MaskThis clear mask is designed to fight blemishes while leaving skin clear and balanced.
Ingredients: Aqua (Water), Glyceryl Stearate, PPG-3 Benzyl Ether Myristate, Zinc Oxide, Cetyl Alcohol, Titanium Dioxide, Cetearyl Alcohol, Glycerin, Camphor, Ceteareth-20, Colloidal Sulfur, Polysorbate 60, Salicylic Acid, Bentonite Clay, Myristyl Alcohol, Stearyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Yellow 5 (CI 19140), Blue 1 (CI 42090).
Sheer Tinted Moisturizer SPF 40A balance between modern science and ayuverdic medicine, this moisturizer is formulated to hydrate and protect skin against UV rays, pollution and other stressors. The product is offered in fair/light and medium skin tones.
Active ingredients: Zinc Oxide: 1%, Titanium Dioxide: 2%; Inactive ingredients: Water (Aqua), Butyloctyl Salicylate, Octyldodecyl Neopentanoate, Ethylhexyl Isononanoate, Glycerin, Polyester-7, Neopentyl Glycol Diheptanoate, Cetyl Alcohol, Glyceryl Stearate, Squalane, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Plankton Extract, Sodium Ascorbate, Avena Sativa (Oat) Kernel Extract, Tocopherol, Bisabolol, Allantoin, C12-15 Alkyl Benzoate, PEG-75 Stearate, Lysolecithin, Sclerotium Gum, Dimethiconol/Caprylylsilsesquioxane/Silicate Crosspolymer, Caprylyl Glycol, Ceteth-20, Steareth-20, Triceteareth-4 Phosphate, Xanthan Gum, Pullulan, Ethylhexylglycerin, Hexylene Glycol, Trilaureth-4 Phosphate, Disodium EDTA, Dimethiconol/Propylsilsesquioxane/Silicate Crosspolymer, Lecithin, Silica, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Iron Oxides. SRP: $38
Daily Milk CleanserMade with ginger root for anti-inflammation and argan oil for moisturizing, this cleanser is designed to break down grime in the skin without removing moisture.
Ingredients: Aqua(Water), Glycerin, Carthamus Tinctorius (Safflower) Seed Oil, Coco-Caprylate Caprate, Caprylic/Capric Triglyceride, Argania Spinosa Kernel (Argan) Oil, Polyglyceryl-10 Oleate, Bisabolol, Chamomilla Recutita(Matricaria) Flower Extract, Allantoin, Zingiber Oicinale(Ginger) Root Oil, Cetearyl Alcohol, Cetyl Palmitate, Sorbitan Palmitate, Sorbitan Oleate, Candelilla/Jojoba Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Sodium Stearoyl Lactylate, Xanthan Gum, Cellulose Gum, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, PEG-60 Hydrogenated Castor Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Phenethyl Alcohol, Potassium Sorbate, Sodium Benzoate. SRP: $28
Deepika Vyas, Co-Founder and CEO of AVYA Skincare, shares that the products were inspired by ancient ayuvedic practice of medicine. “Your skin is a direct indicator of what is happening in the body. When you are out of balance, everything is out of balance."