Dyson has built a reputation on reinventing device categories, from vacuums to hair styling. Now, the brand has deepened its disruption of the hair sector by launching chitosan-infused styling creams and serums and a multi-styler/dryer, the Dyson Airwrap i.d. The launches come nearly 2 years after a $500-million investment in hair innovation by Dyson. Here's the full breakdown of the brand's core ingredient technology, its new styler and more.
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Dyson has built a reputation on reinventing device categories, from vacuums to hair styling. Now, the brand has deepened its disruption of the hair sector by launching chitosan-infused styling creams and serums and a multi-styler/dryer, the Dyson Airwrap i.d. The launches come nearly 2 years after a $500-million investment in hair innovation by Dyson. Here's the full breakdown of the brand's core ingredient technology, its new styler and more.
Inside the Dyson Chitosan Pre-Style Cream and Chitosan Post-Style Serum
The Post-Style Serum (ideal for all hair types) pairs chitosan with moisturizing hyaluronic acid and an amino acid blend intended to repair cuticle damage.Dyson
A 2022 report in the journal Cosmetics noted, "[C]hitosan’s ability for interacting electrostatically with negatively charged substrates (e.g., skin or damaged hair), resulting in the formation of polymeric films which contribute to the conditioning and moisturizing of cosmetic substrates, makes this polymer an excellent candidate for the design of skin and hair care formulations."
Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.
Kathleen Pierce, president of beauty at Dyson, says, "Our engineers have rigorously tested to find the optimum percentage of chitosan for all-day, flexible hold, while maintaining natural movement."
Per the brand, chitosan supports the hair "strand by strand, protecting your styles from frizz, even in high humidity."
The ingredient is paired in the Post-Style Serum (ideal for all hair types) with moisturizing hyaluronic acid and an amino acid blend intended to repair cuticle damage.
The Chitosan Pre-Style Cream, meanwhile, is available in four variants:
- Straight to Wavy (Light and Rich Conditioning)
- Curly to Coily (Light and Rich Conditioning)
The formulations pair chitosan with grapeseed, castor and argan oils, beeswax, and heat protectant materials to combat frizz and boost shine.
Unveiling the Dyson Airwrap i.d. Multi-Styler and Dryer
The Airwrap i.d. integrates Bluetooth technology, allowing users to personalize their styling experience via the brand's i.d. curl automated curling sequence. Each sequence is based on users' profile data.Dyson
The Airwrap i.d. integrates Bluetooth technology, allowing users to personalize their styling experience via the brand's i.d. curl automated curling sequence. Each sequence is based on users' profile data such as:
- hair type
- length
- skill level
i.d. curl wraps, styles and sets users' curls with controlled heat (below 302°F) and airflow.
Dyson Airwrap i.d. is available in two variants:
- Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4
- Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2
The Airwrap i.d. is compatible with three new attachments: the Conical Barrel for tighter, defined curls; the Wave+Curl Diffuser for improved natural curl patterns; and the Blade Concentrator for a smoother finish.
The multi-styler now offers 19 attachments.
The Dyson Airwrap i.d. color variants include Ceramic Patina and Topaz, Vinca Blue and Topaz, and the special Strawberry Bronze/Blush Pink edition for the 2024 gifting period.
Ingredients (Dyson Chitosan Post-style serum): Aqua (Water/Eau), Dimethicone, Polyglyceryl-6 Stearate, Glycerin, Phyllostachys Bambusoides Extract, Chitosan, Hydrolyzed Hyaluronic Acid, Panthenol, Leuconostoc/Radish Root Ferment Filtrate, Caesalpinia Spinosa Gum, Sclerotium Gum, Helianthus Annuus (Sunflower) Seed Oil, Sodium PCA, Arginine, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Sodium Hyaluronate, Cetearyl Alcohol, Polyglyceryl-6 Behenate, Lactic Acid, Sodium Lactate, Tocopherol, Aspartic Acid, Sodium Hydroxide, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid, Limonene, Citronellol, Citral.
