DevaCurl Launches Dual-use Dry Shampoo

Dry No-Poo's nozzle has two spraying options—one to refresh roots, absorb oil and add volume, and one to revive the mid-lengths to ends of the curls and enhance their shape, texture, and body.
Dry No-Poo's nozzle has two spraying options—one to refresh roots, absorb oil and add volume, and one to revive the mid-lengths to ends of the curls and enhance their shape, texture, and body.

DevaCurl has launched Dry No-Poo, a dual-use dry shampoo that not only absorbs oil, impurities and sweat, but refreshes roots, enhances curl shape, adds texture and boosts volume.

Dry No-Poo's nozzle has two spraying optionsone to refresh roots, absorb oil and add volume, and one to revive the mid-lengths to ends of the curls and enhance their shape, texture, and body.

The long-lasting volumizing effect allows one's hair style to remain elevated for up to 72 hours, while simultaneously reducing frizz for a polished and sleek finish.

Dry No-Poo is available on DevaCurl.com, Amazon, Ulta and Ulta.com.

Siddeeqah Ra'oof, director of brand education at DevaCurl, said, "With Dry No-Poo, we've filled a white space that the curly community has been looking for since dry shampoos came onto the market. We developed the dual sprayer nozzle to cater to the specific needs of curly hair, ensuring that it remains refreshed and free from oil, while also offering the benefits of enhanced curl definition, increased volume, and reduced frizz. We're thrilled to empower curly-haired individuals to celebrate their unique beauty and extend their styles with this innovative dry shampoo."

Alexis Ansley-Benjamin, director of communications at DevaCurl, said, "At DevaCurl, we are committed to creating products that address the unique needs of curly hair. Dry No-Poo was born out of a desire to provide a dry shampoo that goes beyond oil absorption, offering our curly-haired community a versatile solution that refreshes, enhances and supports their Curl Flexibility."

Ingredients: Hydrofluorocarbon 152a, Alcohol Denat., Dimethyl Ether, Aqua, Tapioca Starch, PVP, 2-Methyl 5-Cyclohexylpentanol, Aminomethyl Propanol, AMP-Acrylates Copolymer, Ethylhexylglycerin, Glycerin, Helianthus Annuus Seed Extract, Isopropyl Myristate, Fragrance/Parfum, Polyurethane-14, Propylene Carbonate, Simmondsia Chinensis Seed Oil, Stearalkonium Hectorite, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Geraniol, Limonene, Linalool.

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